Based in Thurso, the most northerly town on the British mainland, the Wolfburn Distillery overlooks the Pentland Firth and produces sumptuous, world-renowned whisky.
The Wolfburn Distillery was founded in 1821 and, after 150 years of neglect, was resurrected in 2011 and now produces a range of traditional, hand-made, premium whiskies. The new distillery has embraced traditional methods while incorporating modern techniques to produce high-quality single malt whiskies. Wolfburn is known for its attention to craftsmanship, focusing on small-scale production to ensure consistency and character.
In addition to their core range, Wolfburn also release a small batch series, crafted in limited quantities. These whiskies showcase meticulous cask selection and expertly balanced flavours, reflecting the distillery's dedication to quality.
Beautifully packaged and uniquely distilled, Wolfburn is a premium whisky brand that is now sold in over 35 countries worldwide.
The Challenge
As Wolfburn's reputation, popularity, and production expanded, its online sales also grew, creating the need for a multi-carrier approach to fulfilment.
As domestic and international orders surged, fulfilment became increasingly difficult as the previous system lacked integration with a comprehensive range of carriers. Additionally, a seamless connection to Wolfburn’s Shopify-based sales website was needed to automate label generation and enhance shipping efficiency.
The Solution
Wolfburn turned to Shipmate for its comprehensive carrier network and seamless integration with Shopify, which allowed for faster order processing. Our powerful routing rules automatically select the appropriate carrier and service, eliminating the need for manual intervention. This automation saved Wolfburn hours of work each day, significantly streamlining their fulfilment process.
Additionally, Shipmate offers a customisable, branded tracking platform, enhancing the customer experience by providing a professional and user-friendly way to track shipments. This combination of efficiency and improved customer service made Shipmate the ideal solution for Wolfburn's growing shipping needs.
The Result
Shipmate has dramatically improved the efficiency of Wolfburn’s shipping operations. With our multi-carrier integration, Wolfburn has been able to simplify parcel management across different carriers, saving valuable time and minimising fulfilment mistakes.
Automated label generation and live tracking features offer reassurance, and the branded tracking portal has enhanced customer experience.
Wolfburn is now assured that their fulfilment processes will scale seamlessly alongside their business, thanks to Shipmate’s flexible and reliable shipping solution.
